Unify the growth surfaces
Android, iOS, web and retail activity were planned as one customer journey rather than disconnected channel targets.
Up to 55% lower CAC while scaling app, web and retail demand.
Zeno Health needed one growth system for Android, iOS, web revenue and store footfall. The program combined value-led acquisition with retention and reactivation, helping reduce CAC by up to 55% while delivering 5X+ ROAS.
55%Up to CAC reduction
5X+ROAS delivered
4Growth surfaces
A connected acquisition-and-retention system is more valuable than isolated channel wins when a business is scaling across app, web and offline demand.
How the growth system worked01 02 03 04
Optimise for customer value
tROAS, Install Advanced, Performance Max, Search, video and Meta activity shifted focus toward higher-LTV users.
Build repeat behaviour
WhatsApp, push and in-app engagement supported retention and reactivation after the first conversion.
Measure commercial efficiency
The connected system delivered up to 55% CAC reduction alongside 5X+ ROAS.