Capture qualified intent
Search, Performance Max, video, app and Meta campaigns were structured to scale demand and acquisition.
Scaling app, web and retail growth with tighter CAC control.
The growth mandate covered Android, iOS, web revenue and retail stores on multi-crore monthly budgets. The goal was to improve revenue quality, repeat action and acquisition efficiency across the full funnel.
55%Up to CAC reduction
5X+ROAS delivered
4Growth surfaces
How the growth system worked01 02 03 04
Optimise for value
Campaigns shifted toward higher-LTV users instead of inexpensive top-funnel volume with weak revenue quality.
Create repeat action
WhatsApp, push and in-app engagement brought customers back into purchase and transaction flows.
Improve efficiency
The connected acquisition and retention system reduced CAC by up to 55% while supporting 5X+ ROAS.