Case study · Ecommerce & apps · Cross-market growth

250% app-download growth with 105% stronger ROAS across India and the UK.

Holistik Digital managed app-growth and ecommerce accounts with distinct purchase journeys across India and the UK. Channel mix, conversion work and remarketing increased app downloads by 250%, grew ROAS by 105% and reduced CPO by 65%.

250%App-download growth
105%ROAS growth
65%CPO reduction
Why this matters

Cross-market growth performs best when channel selection, conversion work and reporting are adapted to the purchase journey—not copied market to market.

How the growth system worked
01

Match the media to the journey

Search, Shopping, YouTube, UAC, Amazon Ads, LinkedIn, native and programmatic were applied to the appropriate market and intent.

02

Scale qualified app discovery

The acquisition program increased app downloads by 250%.

03

Reduce the cost of an order

CRO, remarketing and campaign-mix optimisation reduced CPO by 65%.

04

Improve return, not only volume

The managed portfolio delivered 105% ROAS growth.

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