Prioritise qualified membership demand
Google Ads and Facebook lookalikes were structured around prospects more likely to convert.
24% higher conversion with 44% lower CAC for membership growth.
Energie Fitness needed more qualified membership demand, not simply more form fills. Google Ads, Facebook lookalikes and CRM lifecycle activity improved conversion by 24% and reduced CAC by 44%.
24%Conversion improvement
44%CAC reduction
2Connected funnel layers
Lead volume is not the goal. A stronger growth system prioritises the prospects most likely to convert and stay.
How the growth system worked01 02 03 04
Continue the conversation after the form
CRM lifecycle and retention activity improved progression from initial signup to membership.
Improve the conversion journey
The connected paid-and-CRM system delivered a 24% conversion improvement.
Make acquisition more efficient
Stronger targeting and funnel quality reduced CAC by 44%.