Expand acquisition
Paid app and web campaigns fed the funnel while affiliate and partner channels expanded qualified reach.
Connecting acquisition, lifecycle and partnerships into one growth engine.
The growth system brought together app and web acquisition, retention, affiliate distribution, engagement and strategic partnerships instead of managing each channel in isolation.
70%CAC reduction
6X+ROAS
40%Engagement improvement
How the growth system worked01 02 03 04
Remove acquisition waste
Continuous optimisation across sources and audiences delivered a 70% reduction in CAC.
Strengthen lifecycle depth
CleverTap journeys improved engagement by 40% and supported stronger repeat usage.
Connect partner reach
Programs included Google Pay, Paytm, PhonePe, CRED, Affle and Disney+ Hotstar partnerships.